Sunday, May 24, 2020

The Importance of Performance Appraisal Schemes - Free Essay Example

Sample details Pages: 10 Words: 3096 Downloads: 8 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? In the past few decades organizations are very concerned about the development and orientation of their employee and also pondering on performance management (Murphy Cleveland, 1991). Organizations are following the new patterns of working and doing jobs to adhere the aims and mission of it. To fulfil this new modernized concept of fast and technological revolution they are realizing the importance and implementation of new methods of performance management (Cardy Dobbins, 1994). Don’t waste time! Our writers will create an original "The Importance of Performance Appraisal Schemes" essay for you Create order Organizations have indentifies the importance of performance appraisal and its as it has been found in the cases of all big multinational companies that they have implemented the performance appraisal systems to enhance the productivity of their employees. There are variety of different perspectives that evident the importance of performance management and its measurement (Whitney, 1994). Organization should present true and fair view of performance appraisal to gain the trust of employees, (Robinson Rousseau, 1994) their loyalty and job satisfaction are the main core of any organizational success. Through rational performance measurement organizations management can get the maximum reliance of employees. This research papers aims to explore the performance appraisal system within the banking sector of Pakistan and its comparative study with JS (Jahangir Siddqui) bank. This research study will also explore the effects of performance appraisal on the employees considering motiv ation, job satisfaction and employee loyalty as key factors in HR function. The Research Topic: To explore the role of performance appraisal system in HR function within the banking sector of Pakistan. Aim: This research aims to investigate the role of performance appraisal system and its effect on employees considering motivation, job satisfaction and employee loyalty as the key factors in HR function within the banking sector of Pakistan and comparative study with JS Bank. Objectives: What is performance appraisal? What are different performance appraisal systems? How appraisal system interlinked with motivation and employee loyalty within banking sector of Pakistan? What are different problems with performance appraisal system? What are different strategies in HR department to enhance productivity? Pakistani Banking Industry: Every country has a main financial regulatory body to cycle all the financial institution; alike State Bank of Pakistan (SBP) is the regulatory body and integral part of financial services. Vision Statement: Our vision is to develop the SBP BSC (Bank) into a strong and dynamic institution, equipped with an efficient and professional human resource base, having the requisite technology and fully capable of providing quality service to stakeholders, while complementing the State Bank of Pakistan in achieving its objective. (SBP, 2011) Mission Statement: To provide reliable banking services to Government, financial institutions, public and to act as an operational arm of State Bank of Pakistan. (SBP, 2011) SBP is taking effective supervision of all financial institutions, this sector comprises of different categories like; commercial banks, non commercial banks, scheduled and non scheduled banks, micro and macro finance banks, development financial institutions, leasing and investment banks, agri-finance institutions, brokers and discount houses, venture capital companies, modarbas and musharika companies (Islamic banking) stock exchange and insurance companies. Thus SBP is carrying all the financial services within its umbrella (SBP, 2011). As a central financial body of a developing country, it has many economic, traditional and developmental function to gain the macroeconomic goals. Traditional functions are categorize as: issuance of currency, regulating the interest rates (IRR), balance of payments, keep an eye on inflat ion and deflation, supervision of all other sub-financial institutions, lender and last resort, regulating the monetary policy, bankers bank, governments bank and other functions are: management of foreign exchange, public debts, government debts and also to make understanding and negotiations with international financial bodies i-e; International monetary fund (IMF). SBP is also making frame work for the saving and investment patterns. All interest rates (six month KIBOR, nine Month KIBOR) also monitored by SBP. The main developmental function SBP is performing in current time is the Islamization of all banking infrastructure (SBP, 2011). Being an integral part of Pakistans economy SBP is trying to regulate all its departments in most effective and professional way. Insight to SBPs Human Resource Department: State Bank of Pakistan always give confidence to fresh banking graduates to be a part of its operations to get the wide knowledge of banking sector. It also offers the employees the chance of endorsement and rotation within bank by posting internal jobs. This opportunity enables the employees to meet their personal aims and objectives in their banking career (SBP, 2011). Quite few units are working under HR department of SBP. Performance Management Unit (PMU) is main authority for carrying performance measurement and appraisal process and suggests the employees to increase their annual goals that will definitely smooth the progress of them to get the promotional objectives and also rise in the salaries (SBP, 2011). The Reward Recognition Unit (RRU) is the main unit that gives the notion of and recognition of personal and professional milestones of an employees and also acknowledge the services within bank by giving ground-breaking business practices. This unit encourages emp loyees to take part in the decision making process to increase their trust on organization and they are held responsible for enhancing the corporate name in the public. To bring about this recognition an admiration letters are being issued by RRU and also some monetary rewards (SBP, 2011). The Succession Planning Unit (SPU) weighs up and measures the employees performance and their skills through different tools and also tries for the development, orientation and training needs of new employees and the potential successors (SBP, 2011). There is a separate unit called Employee Motivation Retention Unit (EMRU) that is responsible for conducting different surveys to check the level of employees motivation, their job satisfaction level and also the loyalty of employees with SBP. This unit also works on the frame work of different strategies to get the maximum efforts from employee by polishing their skills (SBP, 2011). The Job Evaluation Unit (JEU) measure the job posts and al so the position and its structure to ensure that job is done by a capable person and it is performed well with certain grade points (SBP, 2011). The amalgamation of all units working under HR department makes it a well functioned department. Following part will be putting light on JSBL bank and its operation. Jahangir Siddiqui Bank Limited (JSBL): Jahangir Siddiqui is the merger of two giant banks of Pakistani banking industry, Jahangir Siddiqui Investment Bank Limited and American Express Bank Limited Pakistan (JSBL, 2011). Vision Statement: To provide quality and innovative range of banking services and products to our customers by a highly motivated team of professionals whilst maintaining high ethical and regulatory standards thereby, generating sustainable returns to our shareholders. (JSBL, 2011). Mission Statement To be a preferred partner of our customers by providing complete financial solutions exceeding service expectations, though a single relationship via conventional and non conventional, conveniently accessible distribution channels. (JSBL, 2011). JSBL is a big wing of Jahangir Siddiqui investment and securities and a unification of two banks, It originate its operation as a scheduled bank with SBP on December 2006 with a innovated investment practices. JS bank is one of the premier in the brokering and discounting licence from State Bank of Pakistan. Besides the banking services the primary objective of JS bank is to provide quality financial solutions to all common customer of bank. They are issuing new and innovative products for the customer to give them maximum ease in modernised banking (JSBL, 2011). Js bank is performing multiple services and activities which can be categories as follows: Retail and Consumer Banking Treasury Securities Corporate Commercial Banki ng Investment Banking (JSBL, 2011) These departments are performing innovative solution with technological ease to final customer plus JSBL is also opening its branches all over the country and going international in coming year (JSBL, 2011). Insight to JSBLs Human Resource Department: ? Rational of Study: The system that indentifies the Performance evaluation and review is called Performance Appraisal system. Performance appraisal system highlights the individual and groups performance over the period of time and reviews for the promotion and raise in monetary funds. To get the real meaning of performance appraisal system can be elaborated to the concept of performance management. Performance Management can be define as: An approach to create shared vision of the purpose and aims of the organization, helping each individual employee understand and recognise their in contribution to them, and in so doing manage and enhance the performance of both individuals and the organization. (Fletcher, 1992) Performance management is a process where it describes the performance of individuals that shapes a group and become the collective success of the organization with the set of objectives, time period, reviewing the performance and recognition of the performance with rewards (Connock , 1991). The main objective of performance management is to show the real picture of the employees performance over a period of time and this can be achieved through framed standards (Beaumont, 1993). In the Performance management the appraisal system is the most significant part where it may be define a structural and formal system that helps the manager and subordinate to interact with each other to evaluate performance. This interaction usually comes into process annually of semi-annually in shape of some structured interview or questionnaire; in this process supervisor examines the performance of subordinate where supervisor indentifies strengths and weaknesses and also highlights the area of improvements (Connock, 1991). In different sectors of economy including banking sector results of appraisal of employees are use for the future employee planning, their rewards management and promotion. These rewards are directly or indirectly linked with the recognition of employees milestones in the personal and professional skills. Thus this indentifies the rise in pay, cash bonuses, promotions and job satisfaction majorly (Beaumont, 1993). As performance appraisal encourages the good performers on the same hand performance appraisal also highlights the poor performers and tells about their weak areas and it helps the management to remove the leaning hurdles and makes them to achieve the set objectives and aims. Plus this system also indentifies the employee who needs guidance and counselling from management to improve their performance at work. Organization believe that performance appraisal is best tool to see into deep about the levels of employees and their performances and making the decision about their rise in salary, promotions, demotions and penalties. There are many factors influencing performance appraisals systems at work. Internal and external factors always plays an important role in appraising the employees. Internal factors could be labo ur unions, managements attitude, the employees behaviour and their stance in the direction of work. External factors are legislations in relation to the employees. Labour union always get into the matters of employees well being at work and also in their personal lives so that they can give their full at work. But some time it may give the negative effect on performance appraisal and ask the management to give promotion or rise in the salary on the bases on seniority. Internal factors can also affect the performance appraisal in shape of bad corporate culture that can be a big hurdle in the performance management. The main objective is to set the specific goals and make framework of getting those objective, for all this management should inform the employee that what is expected from their jobs and what should they do to make hundred percent out of it. At the end management sees and evaluates on the whole performance and also communicate this efforts to employees. This communication also develops relationship between employees and supervisors. As the managers are aware of the importance and criticality of performance appraisal, and its ultimate effect on the motivation, loyalty, job satisfaction plus its has a big effect on the growth and success of the organization, so while documenting, communicating, and describing the job particulars, they are more concerned. It has been noticed that in the current time, job performance systems have improved a lot, but still the outcomes shows that it has negative effects on the job satisfaction and motivation of the employees and if it is not been appraised systematically. So, it results in counter of an organization that employees are demoralised and also lose their loyalty, which affects the organizational aims and objectives. Human resource officials use performance appraisal for decision making such as planning payments and salary scale of the employees, they also determine what professional developments are needed to equip their employees with a proper feedback. Performance appraisal could also help the officers to decide what are the factors that can be employed to increase the productivity of employees (Natalie Ann 2005). Performance appraisal is a system in which HR managers measures the performance of the employee, either he is performing his job rightly, is he achieving what organization wants from his job, what is his behaviour and attitude towards his job, either he is showing positivity towards his job, is he the right employee for the right job, as all this comes under the HR function of an organization (Randhawa 2007). The main objective of performance appraisal is to make assurance that employees performance is up to the mark, to communicate this job performance measurement makes the employee enable to enhance his productivity and cover his loopholes where he is lagging behind. The main objective behind performance appraisal is make insure that organizational goals are being m et, because meeting organizational objective is a individual as well collective efforts. Strategic objectives on banking sector and any financial institution are to multiply their profits by gaining the top performance from its employees. By monitoring employees performance, they actually see what is the criticality of the importance and the effect that job is making on the organizational objectives. An effective performance appraisal must have collaboration between the management and the subordinates. An employee should work according to the job description, which is decided by the immediate manager, by this there will be no conflict between management and the works. An object of performance appraisal is to influence the employees job performance with the systematic process appraisal, what are the major impacts on the employees to get the certain level of motivation to improve the productivity of the organization as well as the job satisfaction (Natalie Ann 2005). In the past t he wholly purpose of performance appraisal was just to calculate the financial position of the company, either it has made some progress in terms on monetary , what influence it has made on the department growth and what are the effects of performance of the organizational objectives but now the things are getting change, now researchers are seeing beyond the monetary terms, they are not discussing the financial aspect but they are measuring the job performance in terms of employees job satisfaction and his level of motivation, because ultimately the manpower of an organization is its labour force, if this labour force is getting what they want then they will perform according to the job description they have with them within their departments. In the banking sector as credit crunch has been taken place all of the investment and financing in Pakistan has stopped, it has very negative impact on the employees working in the banking industry, and the HR department of the banks are a ctually working on the moral and motivation of the employees. There are different techniques and method used for the performance appraisal, and it gives an outline to measures the performance, that are in use of different organizational and it also varies from industry to industry, there are no hard and fast rules to use specific performance appraisal systems, but it always suggested to use same performance criteria within one organizational and it applies to all of the employees. These models and techniques include, Six Sigma, Balance Scorecard, 360 degree feedback, etc. These models and techniques to measures the performance is widely in use of many MNCs and local organizations, in the banking industry of Pakistan and in JS bank. While designing performance appraisal management should keep in view the nature and type of the business to conducts these performance management techniques, in the performance management 360 Degree is common and Six sigma is operational management tec hniques both leads to performance appraisal measurement and where the HR function is able to the appraisal and it involves the motivational factors, employee loyalty, and job satisfaction aspects. Extensive and appropriate use of these techniques will makes the appraisal very unbiased (Natalie Ann 2005). Employees motivation and job satisfaction can never push aside, as these are elementary aspects of any Job, in the process of appraisal system employee always aspects the some feedback from the employees which gives him motivation and the satisfaction from the job done, so these are the complementary part of any job. when any employee is being appraised then he always gets the communication and feedback of that appraisal and it actually indicated the level of satisfaction of job the employee has and plus the loyalty he has for the organization. In the banking industry, as the recession hits and many of the employees being fired so at time of performance appraisal, employee are so d issatisfied as they dont know when they are going to part of sacked list of employees, keeping in this view, the performance appraisal system plays role in the Hr department to indicated the key factors such as motivation, job satisfaction and loyalty (Caruth and John 2008). Performance appraisal plays in managing human resources (Cardy Dobbins, 1994), there has been a great deal of research conducted to understand appraisals. Murphy and Cleveland (1991) says much of this research has focused on such issues as appraisal formats and minimizing bias from raters. Rating the performance appraisal and giving the feedback is not an easy task for the HR department, as the criteria of apprising is the job is a complex job, there are contain strategies underlying to make more accurate than the traditional ways, and the likelihood of correct appraisal will be increased. These strategies can categories as some practical training to the HR officials , new learning techniques, method should be true n fair for all set of employees, transparent, and should be computerized so there are no chances on intermingled results which will removes the chances of favouritism, very main strategy and objective of the performance appraisal that it should be conduct for the motivation of the employees not the negative aspect associated with it, as it will decrease the morale of the employees. There should be some reward or bonus announced so this will be stimulation for other employees and they will try to excel their jobs too, proper communication and feedback session should be introduced so the employee come to know their loopholes (Natalie Ann 2005).

Thursday, May 14, 2020

Beliefs and Ideals of Democrats and Republicans - 954 Words

Decisions and Actions Democratic-Republican Partys Beliefs and Ideals Federalist Partys Beliefs and Ideals Initiated the first Barbary War Aligned most with the Federalists party because it was a display of national power. They were terrified of a strong national government. They were strong believers of a central government Bought the Louisiana Purchase Aligned most with the Federalist party because they believed in expanding national power by expanding their territory and property. They understood the Constitution as being an essential document to limit the powers of the federal government. They believed that listening to the citizens would make for a weak government system. Initiated the Lewis and Clark Expedition Aligned most with the Democratic-Republican party because it was in the best interest of the people who would be settling there. It also provided insight into the agricultural possibilities in that part of the nation. They believed that the United States economy should have been based on agriculture. They thought that the governments main purpose was to provide order. Signed the Military Peace Establishment Act Aligned more with the Federalist party because it established a military presence in the United States, which is what their party believed in. The party believed in the right to vote for all White men, even if they were not property owners. They thought that the elite would be the best qualified to run the government. Established WestShow MoreRelatedThe Political Positions Of The Democratic And Republican Parties Essay1620 Words   |  7 Pagespolicies and political positions of the Democratic and Republican parties on the major issues that or government is having such as the healthcare, the role of government, gun control, entitlements, immigration, taxes, abortion and gay rights and many other issues that or country is going throw. These two parties are the most powerful in America s political landscape but differ greatly in their philosophies and ideals. In which Democrat and Republican platform are much different and similar, there isRead MoreThe Danger Of Factions By James Madison1019 Words   |  5 Pagesreality within the U.S. political system through the means of political parties. The two major U.S. political parties are the Democrats and the Republicans, and they are in a constant battle over who will control Congress and influence the policy-making process. According to Madison, men are naturally driven to form factions due to differing opinions about spiritual beliefs, government, as well as other reasons (Madison 2013, pg. 628). He stated that factions have become â€Å"..inflamed... with mutualRead MoreThe World War I : An Era Of Social Unrest1114 Words   |  5 Pagespopulists’ party, gained widespread acknowledgement from Americans while democrats and republicans set out to remake their platforms to fit the ideals of the common man. Faced with growing economic and expansion problems in American society, these three major influential parties of the era had their own distinct economic visions as well as similar interests as time progressed on. In early 1890s, democratic and republicans were similar in their support for industrialists. 1890 marked the endRead MorePolitical Parties And The Democratic Party Essay1340 Words   |  6 Pagesinfluence its decisions. The two most influential parties in American government are the Republican and Democratic Party. These two parties have very contrasting beliefs which they present in their platforms. 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Republican and Democratic parties are two of the nations oldest political parties however, when they originated the Republican party was the Democratic party that we have today and the Democratic party was the Conservative party we have today. To put that in simpler terms, the Democratic party were the Confederates in the civil war while the Republican party was the Union. Democrats of that time favored a limited government, supportedRead MoreDemocrats and Republicans in the US Congress are as ideologically consistent and distinct as they1500 Words   |  6 PagesDemocrats and Republicans in the US Congress are as ideologically consistent and distinct as they have been at any point. Both houses in the US congress have become more ideologically polarized in the past few years. 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Wednesday, May 6, 2020

Achilles Vs. Hector Of The Iliad - 910 Words

Achilles vs. Hector The Iliad is an epic poem usually attributed to Homer. The poem narrates the story of the war between the Greeks and the Trojans, known as the Trojan War. The Trojan War started when Paris of Troy took Helen, wife of Menelaus, to his homeland. Angry by the kidnapping of his wife, Menelaus (king of Sparta) asks his brother the King Agamemnon (king of the Achaeans) to march to war against the Trojans. The war is fought in the outskirts of Troy, and lasted ten years. The importance of this war is that it marks the end of the Heroic era. The protagonists in the poem are Achilles of the Achaean army, and Hector of the Trojan army. The purpose of this essay is to compare and contrast Achilles and Hector by discussing their similitudes and roles in the Trojan War. Achilles, son of Peleus and the sea nymph Thetis, leader of the Myrmidon is the greatest warrior of the Achaeans. The poem starts with a plague brought down on the Greeks by Apollo when Agamemnon refuses to give back Chryseis, daughter to Chryses. After nine days Achilles decides to make an assembly to solve the problem, Agamemnon decides to give Chryseis back, but he takes Briseis from Achilles. Insulted by Agamemnon, Achilles decides to stop fighting for Agamemnon and him and his troops go back home. This tells us that Achilles has issues controlling his pride and the rage that surges when someone insults his pride. It is just after the death of Patroclus that Achilles redirects his rage towardsShow MoreRelatedThe Iliad Vs. Troy1692 Words   |  7 PagesSlater Poem vs Film The Iliad vs â€Å"Troy† Achilles and Hector fighting with Athena and Apollo on both sides of the Warriors Introduction Written by the ancient Greek poet, Homer, The Iliad was an epic documented on the nearly 10-year long war between the Trojans and the Greeks. Although the epic had occurred in 1194–1184 BC, the epic was passed down through generations, orally, until Homer wrote the Iliad 500 years after the Trojan war in 750 BC. An adaptation of the Homers’ Iliad is David Benioff’sRead MoreAchilles vs. Hector Essay689 Words   |  3 PagesAchilles vs. Hector In the Iliad is a very interesting epic with features two main central characters that are similar in some ways but totally different in other ways. In this epic you will be introduced to Hector and Achilles. Two men from each side in the great Trojan-Greek war. They were both heroes to their people despite their clearly different contrast in their personalities. 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This movie, Troy, has proven to be a very loose adaptation of Homer’s original, as are almost all stories that are made into movies, unfortunately. With its timeless storyline, amazing scenery, gorgeous actors/actresses and most of all, its reported two hundred millionRead MoreComparing Homer s Iliad With Wolfgang Petersen s Film Troy Essay2192 Words   |  9 PagesIn my response I am going to compare Homer’s Iliad with Wolfgang Petersen’s film Troy. The points I am going to compare are the fight between Paris and Menelaus, the role of the gods, the death of Patroclus and the fight between Hector and Achilles. The Iliad is an epic poem consisting of 23 books by Homer, which focuses on 50 days in the ninth year of the Trojan War, whereas the movie Troy directed by Wolfgang Petersen tells the whole 10 year story of the myth. 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This paper will compare and contrast the medieval Germanic hero Beowulf with the classical Greek hero Achilles (of Homers Iliad), and show how the two are similar and how the two are different. The first way in which both characters areRead MoreHow Does Homer Use The Effectiveness Of Ajax s Speech1723 Words   |  7 PagesAjax’s speech, specifically Ajax’s similarities to Achilles and the speech’s focus on the Greek value of timÄ“ (one’s honor or how one is perceived by others), to reveal the motivations and nature of Achilles. In book IX of the Iliad, Ajax, known primarily for his brute strength and martial prowess, delivers the speech Achilles finds most compelling. Conversely, Odysseus, although the most adept orator sent, is the least effective in convincing Achilles to rejoin the war. In my opinion, this is becauseRead MoreAchilles Character Essay2130 Words   |  9 Pagesamp; Comp 6th hour 2 November 2012 The Character of Achilles Achilles is the main character in Homer’s The Iliad translated by Robert Fagles. The Iliad is the story of the battle of Troy, in which Greek heroes fight and die, with much interference from the various gods and goddesses. The story ends when Achilles gives Hector’s body back to King Priam and Hector is buried. Homer uses a number of different literary devices to illustrate Achilles’ character development, such as his actions, what otherRead MoreAnalysis Of Homer s The Iliad 3570 Words   |  15 PagesInterdisciplinary Studies Dr. Packer Eric G. Shuping March 3, 2015 Final Paper Homer’s poem, The Iliad, explains to us how the Trojan War started with Paris stealing Menelaus wife, Helen, and affected the lives of the Greek and Trojan people. The gods and warriors all desire to earn their honor to prove they are great, which Homer proves that it ends disastrously at times. Homer’s definition of honor in Iliad shows us that the gods, Greeks, and Trojans will do anything to prove their honor, while in

Tuesday, May 5, 2020

European art comics Essay Example For Students

European art comics Essay Contrary to this, there are cases where already well-known manga artists give up creating manga and turn to writing. Tatsuhiko Yamagami had actually been a famous manga artist, but he turned to writing short stories or novels. However, he would have never attained as much fame as in his times as a manga artist (Schodt, 1996, p. 288)  Moreover, there would be people who hold down two tasks at the same time. Shungicu Uchida, who wrote a semi-autobiographical novel with the provocative title â€Å"Father Fucker†, won the Prix Des Deux Magots10 literary award, not for a novel, but for a manga (Schodt, 1996, p. 289). To take more cases, there is Natsuo Sekigawa, and the historical novelist Naoki Inose, both award-winning authors of fiction and non-fiction books. Interestingly, there are novelists who actually were not manga artists, but passionate manga admirers. Yukio Mishima, who actively praised militarism and finally disembowelled himself in a samurai-style ritual, declared himself an admirer of Hiroshi Kirata, who mainly drew violent samurai stories (Schodt, 1996, p. 291). There is also the author Banana Yoshimoto, who had assessed that he â€Å"translated† or developed the world of charming romance manga into the world of pure literature. (Although, Banana Yoshimoto had been criticised that his romance comics had been influenced by the manga artist,Yumiko Oshima). Not in pure literature, but in the arena of sensational literature such phenomena more dramatically is disseminating, leading to Japan publishing many books which are in convergence between manga and literature today. The phenomenon â€Å"fusion11† does not only occur in Asian-European food, but also in possibly quite heterogeneous genres like manga and regular books. Schodt closely analyses Japans comic industry. But it is never too difficult. In 1995 alone, 2076 manga titles and magazines had been published in Japan, from which 57 million copies of regular manga books and 486 million magazines had been sold (Schodt, 1996, p. 293). Nowadays, manga in Japan operate as the largest fantasy manufacturing system and from among all media, it has the greatest influence . Certainly, the American comic industry does not fall far behind the Japanese manga industry in terms of scale. However, Toren Smith, a packager of Japanese comics in the United States criticises â€Å"Many American comic book publishers have become the equivalent of the Franklin mint† (Schodt, 1996, p. 23). As Frederik L. Schodt adds that â€Å"Collectors dominate American mainstream market, and they are more likely to poly-bag their purchases and place them in a drawer than read them† (Schodt, 1996, p. 23), American comic magazines perform as treasures for collectors, while Japanese manga function as a secure medium of consumption. Starting from a â€Å"reasonable† premise that manga is not a general standard of comics, Schodt explains the differences between manga and American comic which are dominating the worlds comic market. In order to dig up the roots of manga he also looks at how traditional Japanese â€Å"sumi-e12† met with the American comic standard and created real Japanese â€Å"story manga† (Schodt, 1996, p. 309).  In addition, the author does justice to the reason, that contrary to European art comics, manga is treated as substandard entertainment. Beneath the success of manga is the problem of mass production, whereas America and Europes coloured comics sacrifice artistic value instead. However, sacrificing some quality make manga much more superior to American or European comics concerning story structure and character composition. Japanese manga artists develop ordinary stories further by including cinematic styles and making the characters mentality more complex. Referring to this, Schodt quotes the American comic artist Brian Stelfreeze. â€Å"Comics in the United States have become such a caricature. You have to have incredible people doing incredible things, but in Japan it seems like the most popular comics are the comics of normal people doing normal things†(Schodt, 1996, p. 28). .u6bb6f3d06e140af255817ddbe8bb6bb1 , .u6bb6f3d06e140af255817ddbe8bb6bb1 .postImageUrl , .u6bb6f3d06e140af255817ddbe8bb6bb1 .centered-text-area { min-height: 80px; position: relative; } .u6bb6f3d06e140af255817ddbe8bb6bb1 , .u6bb6f3d06e140af255817ddbe8bb6bb1:hover , .u6bb6f3d06e140af255817ddbe8bb6bb1:visited , .u6bb6f3d06e140af255817ddbe8bb6bb1:active { border:0!important; } .u6bb6f3d06e140af255817ddbe8bb6bb1 .clearfix:after { content: ""; display: table; clear: both; } .u6bb6f3d06e140af255817ddbe8bb6bb1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6bb6f3d06e140af255817ddbe8bb6bb1:active , .u6bb6f3d06e140af255817ddbe8bb6bb1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6bb6f3d06e140af255817ddbe8bb6bb1 .centered-text-area { width: 100%; position: relative ; } .u6bb6f3d06e140af255817ddbe8bb6bb1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6bb6f3d06e140af255817ddbe8bb6bb1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6bb6f3d06e140af255817ddbe8bb6bb1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6bb6f3d06e140af255817ddbe8bb6bb1:hover .ctaButton { background-color: #34495E!important; } .u6bb6f3d06e140af255817ddbe8bb6bb1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6bb6f3d06e140af255817ddbe8bb6bb1 .u6bb6f3d06e140af255817ddbe8bb6bb1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6bb6f3d06e140af255817ddbe8bb6bb1:after { content: ""; display: block; clear: both; } READ: Essay The Jealousy of Iago in Shakespeare's Othello EssaySchodt also criticises the manga world. He regards both side of the argument in favour or opposed to the expression regarding the violence and sexual assault that can be often seen in manga. Concerning Osamu Tezukas racist expressions Schodt on the one hand shows understanding, but also has criticisms for him as well. Although, his range of understanding is a little more expanded, which is worth criticising since he tends to rely a bit too much on the personal relationship. Instead of refusing either to deny or confirm the future of manga, he illustrates some negative aspects. He analyses the actual cause of why the manga markets growth is rapidly slowing down. Japans over-commercialised comic industry would be losing the original creativity, getting industrialised and degenerating into products; and the fact that the game and video market is becoming increasingly immense would cause the manga market to lose a considerable number of readers. In addition, since writers who gained public favour run their works in many different types of media and mobilise fans to run sorts of manga factories, creativity of Japanese manga would deplete (Schodt, 1996, p. 335). â€Å"Dreamland Japan – writings on modern manga† was particularly interesting for me, since it is a story about manga written by a Western manga enthusiast. However, Schodt does not pay his tribute of praise unilaterally in the sense â€Å"All Japanese manga are good†. Rather than that, his book is more likely an evaluation of manga in an objective way that overcame two traps, which are blind faith and abhorrence. What I personally found envious (as a Korean) when reading this book is that the Japanese cultures years of history are stacked layer by layer, giving foreign academic professionals and students the possibility to research their culture, even through manga. â€Å"As a form of popular culture, comics tend to be tightly woven with local culture and thought. In translation, manga – especially – can be both a medium of entertainment and a Rosetta stone for mutual understanding† (Schodt, 1996, p. 340).  Another merit of this book is that it is based on the authors thorough analysis, elaborate and voluminous statistical data, and his rich material gathered over a long period. After researching Japanese manga and magazines meticulously over ten years, he finally finished the book. Hence having a wide field of vision, this book gives the reader confidence and trust. Frederik L. Schodts â€Å"Dreamland Japan – writings on modern manga† is by no means inferior for scrutinising Japanese manga to the core. You will not only renew your perspective to manga, which might have been quite fragmentary so far, but you will also be surprised again by the potential power a comic industry can have.  Despite the growing influence of the gaming and video industries the market for comics is expanding, and therefore verifying the potential of the medium called â€Å"manga† through this book will be a very meaningful thing. Therefore for anyone, who wants to know more about the world of manga, I would recommend this book.