Friday, January 3, 2020

How Society Perpetuates Overcoming Adolescents - 875 Words

How Society Perpetuates Obstacles in Adolescents Adolescents are faced daily with the temptations of using/abusing drugs and/or alcohol. Even with parents and schools trying to steer our youth today away from using they get sucked in by all forms of advertising that lead them to believe that by saying â€Å"yes† to using a controlled substance they will be much more ‘lively.’ If advertising didn’t have such an impacted and work, these companies wouldn’t be spending the billions of dollars that they do (Strasburger, V., 2010). When advertising, companies take advantage of celebrities, music and attractive models that adolescents idolize to persuade them that this is what’s cool. Alcohol companies have made slogans such as â€Å"where there’s†¦show more content†¦The biggies for rap musicians were marijuana and other drugs, including cocaine. By contrast, the 33.7 references per hour in country songs focused almost exclusiv ely on alcohol. Musicians have such a huge impacted on our adolescents and as time progresses the music and our adolescents substance abuse may possibly only rise (Shute, N., 2008). If we use Miley Cyrus who was also once known as Hannah Montana young girls looked up to her and now the lyrics to her songs, â€Å"we like to party, dancing with Molly† this is advertising that by using drugs you would then be able to have more fun. Given that the average teenager listens to 2.4 hours of music a day and thus hears about 30,732 substance abuse reference in music in the course of a year (Shute, N., 2008). â€Å"Music is well-known to connect deeply with adolescents and to influence identity development, perhaps more than any other entertainment medium† (Parker-Pope, T., 2008). Alcohol product placement is in the spotlight (again) thanks to a new study by the Dartmouth-Hitchcock Norris Cotton Cancer Center that found alcohol brand placement â€Å"was found increasing in movies rated or youth as young as 13 years.† This increase, the study says, is â€Å"despite the industry’s intent to avoid marketing to underage persons† (Sauer, A., 2013). Super Bad, a popular teenage movie the entire plot is based on the need of adolescents to get liquor for the big party that night. With the help of their friend, who has a fake I.D., theShow MoreRelated Gender Dichotomies on MTV Essay4969 Words   |  20 Pagesof their basic cable service, and adolescents spend, on average, two hours a day watching the network (Signorelli, McLeod, Healy 92). This is not only in America. Viacom, MTV’s parent company, claims to reach 320 million households in 90 countries on 5 continents for 24 hours a day (Mundy 240). 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